Reflection Journal Entry 2

In crafting an effective pitch, I set myself the challenge of trying to bottle forty years of domain confidence with the procedural and conditional knowledge challenges of distilling that confidence into an appeal for change. Making the case to corporate executives became an exercise of rigorous editing. Shaving words off sentences, letters off words to get as crisp as possible. And in that appeal, making sure I positioned myself as a fan, but also as someone who wants change, without distilling my love for the product. Much of the work became about practice and repetition. Editing and rehearsing the delivery over many days, but also going through the humbling experience of hearing one’s own recorded voice. Seeking out the points of vocal uncertainty and tightening the delivery. But also realizing that confidence doesn’t just come with the domain knowledge, it also comes from the effort of practice, practice, practice.

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